THE REALITY
The top 1% of BDRs don’t just work harder, they think, sell, and operate differently.
01
They pitch features. The 1% explains outcomes. Your value proposition is costing you deals.
02
They track activity. The 1% tracks quality. More calls won’t fix a broken approach.
03
They don't like coaching. The 1% invests in it. Elite performance is built intentionally, not accidentally.
THE PROGRAM
Four pillars that separate 1% BDRs from everyone else.
01
Performance Mindset & Identity
The 1% don't wait to feel confident, they build it through how they show up daily. Nothing else in this program works until this is solid. You'll build the daily mental frameworks and identity shift that make consistency automatic, not motivational.
02
Structured Daily Execution
Most BDRs are busy. Few are productive. You'll build the day-by-day structure, CRM discipline, and routines that separate someone who's "always grinding" from someone whose pipeline actually proves it.
03
Outreach & Qualification Systems
Stop relying on volume. Build cold calling, email, and LinkedIn sequences that convert because they're precise and well-timed, then qualify hard, so your pipeline reflects real opportunities instead of noise.
04
Career Trajectory & Executive Presence
Position yourself for the AE promotion, leadership, or your own thing. Build the handoff reputation, the personal brand, and the long-term plan of someone who's clearly already operating one level up.
WHO THIS IS FOR
The 1% BDR Program is built for a specific type of BDR. If you’re looking for quick hacks or an easy shortcut, this isn’t it.
You’re a BDR who’s been in the role for at least 3 months and you’re hungry to break into the top 1% of performers.
You’re coachable, disciplined, and you take ownership. You don’t look for excuses.
You want to become an AE or go into leadership and you understand that the path starts now, not when you get promoted.
You’re ready to invest time and resources into your growth.
YOUR COACH
1% BDR. Now sharing my journey as an AE
April 2024. I started as a BDR at Prewave with zero idea what the job actually was. I'd watched a few YouTube videos, thought it looked easy, and showed up with no system, no structure, just confusion every single day.
I failed at it, plainly, for a while.
What changed wasn't motivation. It was treating the job like a sport instead of a grind. Building real systems for outreach, qualification, and how I showed up daily, instead of winging it and hoping volume would save me.
I started consistently overperforming quota. Nine months in, I was promoted to Enterprise BDR, working accounts at companies with 5,000+ employees & 5 billions+ in revenue.
Eighteen months after that first confused day at Prewave, I landed the seat I'd actually been building toward: Account Executive at LinkedIn.
The 1% BDR Program is everything I built in that stretch, condensed, so you don't have to lose nine confused months figuring it out the way I did.
4x
Quota attained
9 months
BDR to Enterprise BDR
18 months
Zero experience to LinkedIn AE
APPLICATIONS OPEN
Every candidate is reviewed personally. I'm not offering a course to make every single $, it’s a coaching relationship. If you’re accepted, you’ll be invited to a call to discuss fit and next steps.
Apply for the Program
Limited spots per cohort. No guarantee of acceptance.