1% BDR Calculator
If you always aim for 400% instead of 100%, you will Never miss your target.
The Backstory
"If you’re aiming for 100% of quota, you’re aiming too low."
A friend told me this on FaceTime while I on a walk.
I was telling him about my current quota, how I was barely on target, and frustrated that I needed to do more.
“What’s your target?” he asked. Followed by: “What do you really want to achieve?”
Target, of course. Preferably over-achieving. I’m here to get that bread.
And then he said something I’ll never forget:
“If you aim for 100%, that’s what you’ll get. And not one thing more.
Aim so high that even if you fall short, you’ve still blown your target out of the water.”
He was basically saying I was aiming too low.
And you only get what you aim for.
So I took it to heart… and 4x’d my target.
Not 2x. Not 3x. Four times.
Hard? Definitely.
Impossible? Nope.
It completely changed the way I looked at my work.
I wasn’t competing to “be on target” anymore. I was competing with myself to crush it.
Here’s what happens when you aim that high:
Motivation doesn’t die when you hit target
You never miss quota again
Your performance becomes undeniable
It rewired the way I see goals.
You need to be bold. Be unrealistic. Be borderline delusional.
Because aiming for that will get you results miles ahead of others.
And to make it easier for you to do the same, I built the 1% BDR Calculator.
Put in your Quarterly Target.
See a breakdown of what 400% looks like.
Get to work.
