The Brief
A close friend was launching a luxury boat rental company in Mallorca. He needed a brand identity that conveyed premium positioning in a competitive market. He provided inspiration and direction, I brought the creative execution.
The Approach
Luxury marine branding requires balancing sophistication with accessibility. The logo needed to work across different applications: from business cards to boat signage, while maintaining that premium feel.
The Design
The Longevity
The brand identity has proven its value. Still in use today as the business moved from Mallorca operations to their current entity in Poland. Design that works across markets and time.
The Significance
This was part of my heavy design phase when I thought creative work would be my main path. While I moved toward sales and systems, this design foundation still influences how I approach visual communication and brand positioning today.
The lesson: Building something that lasts requires understanding both the creative vision and business reality.
